Came across this, while reading this piece about writers giving back to reviewers.
The danger of the internet […] is not so much that anyone can express their opinion – if that is true, everyone is also free to ignore that opinion – but the way it sets a casual statement in stone, and propagates it freely. An author’s response to a bad review may be immediate, but the heartfelt expression of your emotional pain is there for as long as anyone chooses to preserve it.
Succinct put! Including the aside about “free to ignore”.
PS: Learned another thing from the comments. Depreciate, in its transitive form, means belittle. Something, even the columnist didn’t know/overlooked.