Long long back when the whole world of English music (for the lack of better term) was alien to me, I remember this ad that used to come on Doordarshan with World This Week, on Friday nights. The song in the background caught my fancy. I didn’t know then, that that was a hugely popular song. But it made me curious about English music (no one in my school circle listened to such stuff anyways, and a few of my cousins from bigger cities did listen to it, but I had not really exploited those sources yet).
I used to talk fondly of this ad, whenever the subject of introduction to English music came up in any conversations, and not a single soul remembered this. “What? Monto Carlo Ad? Back then?”
Once again, Youtube came in handy. I just typed “monto carlo ad” in search box, and there it was. The second hit!
Monto Carlo Ad [circa 1989]
I owe a lot to this ad. It opened up a new world for me, literally! I guess I left pop behind long back, but still, that was a very important phase, or step, whatever you call it.